In order to communicate efficently, no matter what form of communication it may be, it is neccesary to express empathy and understanding of those who you are trying to reach. It is sometimes hard for me to realize that others may not see things the way i see them.  I directly experience this challenge the most when i am disagree with someone. I truley takes me to stop my ways of thinking and try and look at things from a different percpective.
The existence of differing perspective may be hindering in some occasions, but it can also be benifical in ways as well. Since each person is unque in their ways of thinking this can lead to more diversty and growth.
When trying to communicate effectively one must recognize differing ways of thinking that are evident in certain cultures and communites. For example, an advocate against gay marrage can not confience a same sex couple that they can not adopt a child because it would hnder the child. The advocate does not recognize differing perspectives which effect his abilty to effectily do his job. Cultural competence is necessary when communicating with members of that community.